Description

The specialization delves into the dynamic field of influencer marketing. Students will gain experience identifying different types and levels of influencers, understand how to achieve objectives and key performance indicators (KPIs) in influencer marketing campaigns, and map influencer marketing strategies onto the customer journey. Students will learn how to build lasting relationships with influencers and measure the performance of influencer marketing initiatives. This specialization provides students with the knowledge and skills necessary to harness the power of influencers in today’s digital landscape and drive effective marketing campaigns.

PROGRAM OBJECTIVE

Graduates of the Master of Business Administration will be able to:

• Discuss current conceptual and theoretical models, problems, and concerns in business administration.
• Describe current practices, problems, and concerns in business administration.
• Apply current business practices to business management.
• Design appropriate strategies for their own continuing professional development and implement these strategies upon successful completion of the MBA.
• Master the rules and strategies of the real estate market.