Description

This specialization delves into various aspects of marketing, equipping students with skills in market research, distribution management, product management, brand management, personal selling, price management, and Internet management. With a focus on adapting to the ever-changing business environment, students gain an in-depth understanding of effective marketing strategies to meet the changing needs of consumers.

PROGRAM OBJECTIVE

Graduates of the Bachelor of Science in Business Administration will be able to:

• Show knowledge to formulate strategies that promote the strengthening and positioning of the company in a global market.
• Manage marketing strategies with efficiency and productivity levels, to obtain the best results in the business and promote a successful financial stability for organizations.
• Successfully manage local and global business operations, with international best practices.
• Generate innovative processes in the implementation of financial and accounting strategies.
• Develop skills in effective communication processes, such as coach or organizational mentor.